Affiliate sales program
Affiliate sales program can be an ideal commerce solution for the operators of informational sites and other web resources, as it requires little or no time to maintain and transfers all of the responsibility of taking and fulfilling orders.
Under the typical affiliate sales program, a participant simply provides a link from his/her site to someone else's retail web-based portal. While some affiliate sales program allow only site-to-site linking, others make it possible to link to certain products on the retail site and allow to highlight this or that favorite product. For example an owner of a florist Internet-shop using an affiliate sales program can send people to books about flower arranging, party and wedding planning, and other activities that could benefit from using the flowers they buy from him/her. In case of e.g. a travel agency one can point visitors to the best travel books, or books about exotic locales, etc.
It is important to direct people to specially selected items that correspond to the other content of the site.
After a visitor clicks a link or a banner, a unique identifier is sent to the retail site that keeps track of the purchases and pays his partners a percentage of those purchases. Typical percentages from affiliate sales programs range from 5 to 10 percent.
|
|
|
